Salesforce: Snack Match
Interactive Vending Machine
Snack Match is a showcase of how Conagra Brands—home to over one hundred iconic food brands—leverages the combined power of Salesforce and Google to connect with customers and provide personalized product journeys and recommendations.
This experience was installed at Dreamforce, an annual four-day event that brings together the entire Salesforce community to share their stories, their successes, and learn from each other. 171,000 + registered attendees and 16 million online viewers.
The Ask
We were tasked with engaging Dreamforce attendees, more than one at a time, with a fun digital experience while getting an introduction to the Conagra + Salesforce + Google partnership story.
My Role
As an Interactive Designer, I was responsible for brainstorming the concept, creating the UX, visual designs and animations. I also handed off the assets to our engineers and did QA onsite before the event was live.
The Goal
The client had a goal of reaching 3000 lead scans for the experience. The guests would need to scan their badge to enter the experience. With the badge scan, our client has the ability to follow-up with each guest after the event concluded.
We delivered a two tablet experience where attendees build a flavor profile by “swiping right” on flavors and interests that they like, leading to a “Snack Match”. A vending machine fully stocked with Conagra snacks then animates to reveal and vend the perfect snack.
The concept came from the idea of online dating experiences. We needed a simple but engaging way that communicates the idea of capturing data and using that information to recommend products. The idea of a vending machine came naturally since Conagra Brands was a food distributor.
Results
- Well exceeded goal of 3000 lead scans
- Interactive was WAY more popular than ever anticipated
- Traffic was NON-stop in this booth
- Snack inventory ran low because of popularity
Salesforce: Snack Match
Interactive Vending Machine
Snack Match is a showcase of how Conagra Brands—home to over one hundred iconic food brands—leverages the combined power of Salesforce and Google to connect with customers and provide personalized product journeys and recommendations.
This experience was installed at Dreamforce, an annual four-day event that brings together the entire Salesforce community to share their stories, their successes, and learn from each other. 171,000 + registered attendees and 16 million online viewers.
The Ask
We were tasked with engaging Dreamforce attendees, more than one at a time, with a fun digital experience while getting an introduction to the Conagra + Salesforce + Google partnership story.
My Role
As an Interactive Designer, I was responsible for brainstorming the concept, creating the UX, visual designs and animations. I also handed off the assets to our engineers and did QA onsite before the event was live.
The Goal
The client had a goal of reaching 3000 lead scans for the experience. The guests would need to scan their badge to enter the experience. With the badge scan, our client has the ability to follow-up with each guest after the event concluded.
We delivered a two tablet experience where attendees build a flavor profile by “swiping right” on flavors and interests that they like, leading to a “Snack Match”. A vending machine fully stocked with Conagra snacks then animates to reveal and vend the perfect snack.
The concept came from the idea of online dating experiences. We needed a simple but engaging way that communicates the idea of capturing data and using that information to recommend products. The idea of a vending machine came naturally since Conagra Brands was a food distributor.
Results
- Well exceeded goal of 3000 lead scans
- Interactive was WAY more popular than ever anticipated
- Traffic was NON-stop in this booth
- Snack inventory ran low because of popularity
Salesforce: Snack Match
Interactive Vending Machine
Snack Match is a showcase of how Conagra Brands—home to over one hundred iconic food brands—leverages the combined power of Salesforce and Google to connect with customers and provide personalized product journeys and recommendations.
This experience was installed at Dreamforce, an annual four-day event that brings together the entire Salesforce community to share their stories, their successes, and learn from each other. 171,000 + registered attendees and 16 million online viewers.
The Ask
We were tasked with engaging Dreamforce attendees, more than one at a time, with a fun digital experience while getting an introduction to the Conagra + Salesforce + Google partnership story.
My Role
As an Interactive Designer, I was responsible for brainstorming the concept, creating the UX, visual designs and animations. I also handed off the assets to our engineers and did QA onsite before the event was live.
The Goal
The client had a goal of reaching 3000 lead scans for the experience. The guests would need to scan their badge to enter the experience. With the badge scan, our client has the ability to follow-up with each guest after the event concluded.
We delivered a two tablet experience where attendees build a flavor profile by “swiping right” on flavors and interests that they like, leading to a “Snack Match”. A vending machine fully stocked with Conagra snacks then animates to reveal and vend the perfect snack.
The concept came from the idea of online dating experiences. We needed a simple but engaging way that communicates the idea of capturing data and using that information to recommend products. The idea of a vending machine came naturally since Conagra Brands was a food distributor.
Results
- Well exceeded goal of 3000 lead scans
- Interactive was WAY more popular than ever anticipated
- Traffic was NON-stop in this booth
- Snack inventory ran low because of popularity